Marketers say accurate measurement is the most important element of a successful B2B multichannel marketing strategy, according to recent research from ActOn and Ascend2. The report was based on data ...

Channel dashboards don’t tell the whole story. Connecting paid media, analytics, and CRM data reveals demand before it ...

According to Forrester, almost 60% of B2B customers expect fully personalized marketing when researching products, and 66% expect it at the point of purchase. Real personalization is expensive. It ...

Monday features two keslate of standout workshops, case studies, and our signature keynote, wrap up the day at the Welcome ...

Service-based businesses are facing new pressures in 2026. Customers expect instant answers. Search platforms summarize ...

Auto marketers debated whether CTV and digital OOH are truly driving growth in Bharat, at the e4m Automotive Marketing Summit ...

The crypto PR landscape underwent a structural reset in 2025. Hype-driven coverage and basic distribution metrics gave way to ...

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

Turning Point Brands markets tobacco and alternative smoking products under established brands for wholesale and retail channels.

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