When your PPC operations are set up well, account management should run like a finely tuned machine. Just like a car’s engine, PPC management needs regular tune-ups and maintenance in order to perform ...

Automation has been reshaping PPC account management for years, from rules, scripts, and API-driven workflows inside Google Ads. Most marketers are already comfortable with automated bidding, ...

Bad habits are hard to break, but now is the best time to rehabilitate your PPC account ad management to improve your results moving forward. A new year is a perfect time to break bad habits with your ...

For some businesses, there is only a small team, or even one individual, in charge of all the pay-per-click, or PPC advertising. And that one person, or team, may have other responsibilities that cut ...

Overspending on low performing keywords is a recipe for a decline in PPC account performance. But at some point in the life of every account, overspending on underperforming keywords will happen. This ...

AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. Increased efficiency and effectiveness? This evolution ...

Pay-per-click activity is simple to achieve in a six-step weekly workflow, says Elisa Gabbert, content marketing manager at Wordstream After looking at data from thousands of paid search accounts, ...

I always ask the same hypothetical question to friends and coworkers: If you were 20 years younger with the hindsight you have, what career path would you take differently? It’s fairly easy to look ...