Hain Celestial Group Inc. said it is returning to the classic packaging on its Celestial Seasonings tea brand in order to bring back customers who rejected a recent redesign. The natural and organic ...

The fresh, pared-down look of Tempo Tea’s trio of recently launched sparkling teas in slim cans reflects the brand’s less-is-more approach to caffeine as well as a larger emerging trend in packaging ...

Amid changing tea-drinking habits, design studios are reworking brands and crafting packaging for new competitors. Clare Dowdy reports. The tea aisle is reinventing itself as some consumers turn away ...

PET bottles are brewing up a niche in the ready-to-drink tea industry. Several companies are switching from glass to PET for several factors ranging from recyclability to its lightweight properties.

The consultancy is a long-term design partner of the Twinings brand, and has previously worked on projects including the Infusions and green tea ranges. The packs use a yellow background and tealeaf ...

If consumers cannot find what you are selling in an overwhelming in-store environment, then you have already lost the battle. Many of us buy things that we may or may not need based on the packaging, ...