Want to predict the next Millennial Pink? Check out Pantone Color Insider, a new tool from Pantone. It will allow you to tap into color trends around the world in real time. Billed as a “color trend ...

Following a year of invigorating Viva Magenta, Pantone Color Institute trend forecasters felt it was time to dial down the intensity for the Pantone Color of the Year 2024 with a softer hue that ...

Pantone's color of the year for 2026 is Cloud Dancer, a 'billowy white' that is meant to bring calm to a chaotic world ...

Colors are tricky. If you’ve ever brought home a can of paint that you thought was taupe in the store but your partner points out looks “kinda pink” on the wall, you know how frustrating—and ...