You have a preference between Coke and Pepsi. You’re sure of it. You’ve been sure of it since you were old enough to order ...

In what the brand describes “a first for legacy colas,” it announced the release of Pepsi Prebiotic Cola on Tuesday, Feb. 17.

Brands get off on looking nervy, and social media loves a good fight.

If you’ve ever heard someone order a Coke and get asked, “Is Pepsi okay?” you know the answer is probably "no," even if they say "yes" to be polite. For some people, that question lands like a minor ...

The top five most popular Super Bowl commercials are rewarding advertisers with buzz, but some may not have done enough to ...

Discover the influence that Coca-Cola and Pepsi have over the global non-alcoholic beverage market and which company controls the greater share.

Editor's note: Rate the best and worst 2026 Super Bowl commercials with USA Today's Ad Meter. The polar bear may be seen as Coca-Cola's spirit animal, but Pepsi makes a play for the furry character in ...

The results of Ipsos' Super Bowl ad recall survey make for deeply uncomfortable reading for many of the brands that committed ...

For all the money spent on Super Bowl ads, the goal is actually pretty simple—capture the attention of a massive audience, and do it in a way that makes people remember your brand when the game is ...

The Super Bowl 2026 ads 2026 saw a heavy use of celebrities, over the top humor, a sense of community and a lot of AI. The best ones are a hallmark of good advertising.

Pepsi has officially launched a new drink that seems to be tapping into a trending consumer preference for healthier beverages, bringing a prebiotic cola to American stores. In an announcement on ...

There’s a reason Bill Simmons is called “The Podfather.” The Ringer founder and host of The Bill Simmons Podcast has a knack for commerce. Back in 2020, Simmons sold his upstart media company to ...