As told to Chris Black. I studied English in college and imagined I would be a writer. After working at an American law firm in Hong Kong and then for a European TV station called Arté, I realized I ...

Luxury brands frequently speak about storytelling, emotion and heritage. But few acknowledge the structural reality behind long-term brand survival. Memory does not happen by accident; it must be ...

Perfume was once considered a luxury, but it has become an important aspect of defining oneself. As people try to find their own style, bespoke goods such as shirts and suits gained popularity and a ...

Co.Design: Can you tell us about the perfume that caught your attention? Natasha Jen: The brand is called Maison Louis Marie. It’s been around for a long time. They started out in 1792 and make these ...

Every item on this page was chosen by a Town & Country editor. We may earn commission on some of the items you choose to buy. The last several months have shown us what we will consider to be ...

So how do you translate personality traits into scents? The fragrance design process at Selfridge’s begins with a brief multiple-choice personality test focusing on your shopping habits, behaviors, ...

What could be more ephemeral than perfume? The instant you spray it, its physical traces disappear and only the scent remains. Its effervescence lends perfume a spiritual quality. Since ancient times, ...

Creating the perfect scent has long been an art. From perfumes to food products and even household cleaners, fragrances shape how people experience the world. But behind every new scent is a process ...