Where is the next great new product idea going to come from? It is a question every company faces at some point in its life. For a start-up company, the answer can mean the difference between growth ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Cory Benfield discusses the evolution of ...

Market researchers use perceptual mapping to compare products (and potential products) based on the perceptions of customers. The purpose of a perceptual map is to identify the images that consumers ...

LA New Product Development Team unveils tools for inventors & entrepreneurs: course, Development Map, Prototype Calculator, Realizr, Patent & Trademark search ...

As we load up our cars for our annual holiday treks to visit friends and family across the country, many of us will also be loading our destinations into our phones and onboard navigation systems. I ...

This is a one (1) unit course. The ability to develop new products and bring them successfully to market is a critical capability for all companies. Often there is insufficient attention paid to the ...

Opinions expressed by Entrepreneur contributors are their own. Successful entrepreneurs are strategic, and know that it is one thing to conceive an idea, quite another to bring it to the market. In a ...