The tool, previously only available to Hollywood stars and some top YouTube creators, will allow these high-profile users to flag deepfakes or other AI-generated content that features their likeness.

When the National Basketball Association was sketching out plans to host fan gatherings as part of its All-Star Weekend in Los Angeles, the league’s marketing leaders realized they were crafting the ...

In today's influencer media environment, organizations must adopt new strategies for building and maintaining relationships with creators.

YouTube on Wednesday said it would expand access to its artificial intelligence (AI) detection tool to politicians and journalists. The company will allow a pilot group of lawmakers and reporters to ...

YouTube's AI deepfake detection tool is becoming available to politicians, journalists, and officials, letting them flag unauthorized likenesses for removal.

Whalar Group, a growing player in talent representation for the creator economy, is taking a big swing at building a network TV-like weekly schedule of creator-led series. The company has launched ...

Popular YouTube creator company Enjoy Basketball’s partnerships with the Charlotte Hornets and NBC Sports show how the creator economy has changed sports media.

“It’s terrifying,” Fong told me a couple of weeks before Howtown launched. “We’re not young kids with infinite energy and confidence. We are well into our 30s and know that most things probably fail, ...

LONDON, March 9 (Reuters) - "Zootopia 2", already Hollywood's highest-grossing animated movie, will compete for best animated ...

The PGA Tour’s strategy with internet content creators has continued to grow and change in 2026 as the tour advances its ...

We’ve broken into the mainstream,” the long-shot Republican candidate for governor tells Vanity Fair, as influencers from Andrew Tate to Nick Fuentes line up behind him.

Experts caution that low-quality, AI-generated videos on YouTube geared toward children often feature conflicting information ...