Social media stars are the darlings of advertisers and brand builders. As the dollars grow, talent agencies and support firms for creators proliferate.

YouTube on Wednesday said it would expand access to its artificial intelligence (AI) detection tool to politicians and journalists. The company will allow a pilot group of lawmakers and reporters to ...

In today's influencer media environment, organizations must adopt new strategies for building and maintaining relationships with creators.

YouTube now leads U.S. TV watch time, yet many brands still treat it as digital media. Here’s why that disconnect is costing ...

Credit: Photo Illustration by Jonathan Raa/NurPhoto via Getty Images Nearly a year after his YouTube channel was hacked by crypto scammers, Steve still thinks about ...

YouTube Earnings: If your channel is a little old and a video gets 1 million views, you could pocket millions of rupees. YouTube offers a great opportunity to earn money through videos. How much money ...

Whalar Group, a growing player in talent representation for the creator economy, is taking a big swing at building a network TV-like weekly schedule of creator-led series. The company has launched ...

About six months ago, YouTube unveiled a “likeness detection tool,” which helped a select group of creators to search for AI deepfakes of themselves on the site. Today, YouTube announced that it had ...

YouTube Earnings: If your channel is a little old and a video gets 1 million views, you could pocket millions of rupees. YouTube offers a great opportunity to earn money through videos. YouTube ...

Here, Amalie Nash, VP of journalism at the Knight Foundation, speaks with Houston Chronicle managing editor of news and ...

When a YouTube channel is taken over by cybercriminals, creators often have little recourse.

Each honoree on Variety’s first-ever 10 Creators to Watch list has cultivated a significant online fan base — and monetized ...