Augmented reality is coming to Reels Ads and Facebook Stories, Meta announced this afternoon at the IAB’s NewFronts as part of its pitch to advertisers. The update allows brands like Sephora, Tiffany ...

Gone are the days when film promotion relied solely on press meets, TV interviews, hoardings, and grand audio launches. Today, much of the buzz has shifted into our palms—in the form of reels, vlogs, ...