The perception of a brand can greatly impact its success or failure. To effectively manage and maintain a positive brand reputation, businesses rely on advanced tools and strategies. Among these tools ...

In our highly connected digital world, a retailer’s brand reputation can change in a matter of minutes, and a single social media crisis can reshape a brand’s reputation across every channel. This is ...

If people are talking about you and your business online, you want to know about it. As a small business, it’s important to monitor your online reputation. Gaining the trust of consumers will make or ...

Presently, it takes very little for a reputation to be damaged, especially in a world where everything is interconnected and where everything travels very quickly.

Facebook, Twitter, Instagram, Youtube; it’s tough to do business these days without having at least a fledgling presence on these and other social media sites. Although the purest definition of social ...

Adam Petrilli is a reputation management expert and CEO at NetReputation.com, an award-winning Online Reputation Management (ORM) firm. We work, live and do business in the age of digital connectivity ...

I bet most of you can imagine what “data monitoring” means in today’s business world. On one hand, we have data—literally all the information you have, need, search for or store. On the other hand, we ...