Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

SAN MATEO, Calif.--(BUSINESS WIRE)-- Roblox Corporation (RBLX), an immersive gaming and creation platform, today announced a strategic partnership with the International Age Rating Coalition (IARC), ...

“By advertising on Roblox, brands can create deeper connections and engage tens of millions of Gen Z users who represent our top-spending demographic and spend millions of hours here daily connecting ...

Spotify Technology (NYSE:SPOT) is headed to the metaverse with the help of a video game company. What Happened: Spotify announced the launch of Spotify Island inside the Roblox game from Roblox Corp ...

Roblox has announced a partnership with supply-side platform (SSP) PubMatic, which will enable programmatic media buying of the popular metaverse gaming platform's video advertising inventory when it ...

Gucci has officially entered the metaverse with the opening of Gucci Town, a permanent space hosted on Roblox. The luxury house describes the project as a “dynamic destination” in which users can ...

Popular Roblox life simulation game “Brookhaven” has been acquired by game developer Voldex in a deal funded by Raine Partners and Shamrock Capital. Created by Roblox user Wolfpaq in 2020, “Brookhaven ...

Early research points to the scaled opportunity for brands to connect with Gen Z consumers on Roblox via new and engaging ad formats Available today through Roblox’s self-serve Ads Manager4 and soon ...