CASSELTON, N.D. - Lauren Oberholtzer's fingers fly as she methodically weaves an intricate pattern out of colorful rubber bands. Within minutes the Casselton 10-year-old has created a fun, stretchy ...

Sharon Lighton, the owner of Anana Gifts, sells kits for children to make rubber band bracelets, which are a very popular trend right now. She has bought 14.7 million rubber bands to sell at her store ...

Bob Antonius’ 7-year-old daughter and 11-year-old son never used to sit down and play together. But that changed when his children discovered the Rainbow Loom, a crafts kit used to weave rubber bands ...

In September, when Greta Arcudi bought her daughter a bracelet-making kit called the Rainbow Loom, her son, Jake, was a little miffed because he wanted one, too. So she bought him one. "He's way into ...

It's the must-have accessory, seen on some of the top wrists in the city. It's the Rainbow Loom rubber band bracelet, and what started as a playground trend has sashayed into the corporate world, as ...

These Rainbow Loom bracelets -- didn't we already do these Rainbow Loom bracelets? Look, I am the father of two boys, the youngest of whom is 2, which is the only reason he is not currently obsessed ...

A company that sells Rainbow Loom, a toy that transforms colorful rubber bands into intricate bracelets, key chains, rings and accessories, rose from humble beginnings to a profitable pop culture ...