Sony is seemingly testing dynamic A/B pricing on the PlayStation Store.

Sony is reportedly testing dynamic pricing on the PlayStation Store. As first reported by PSprices, Sony is allegedly running an A/B testing system that shows different prices to different users as ...

Sony is reportedly testing dynamic pricing on the PlayStation Store, offering select users personalised discounts on titles such as Spider-Man 2 and God of War ...

Cheaper games for select customers.

It appears that Sony has been quietly testing a new dynamic pricing model for games sold on the PlayStation Store.

Let’s start with what the evidence supports. AI is delivering genuine productivity gains in specific kinds of knowledge-based and service work. An experimental study found that professionals using ...

Retailers only have so many options for cutting costs in a meaningful way. Large, visible levers such as merchandising or ...

Critics warn a new system may leave some players feeling short-changed 🎮 ...

Does revived estate hit sweet spot between classic and modern appeal?

A child victim of the recent mass shooting in Tumbler Ridge, B.C., has sued OpenAI in a suit that claims the company’s ...