Sony is seemingly testing dynamic A/B pricing on the PlayStation Store.

Sony is reportedly testing dynamic pricing on the PlayStation Store. As first reported by PSprices, Sony is allegedly running an A/B testing system that shows different prices to different users as ...

Cheaper games for select customers.

It appears that Sony has been quietly testing a new dynamic pricing model for games sold on the PlayStation Store.

Sony is testing new pricing on its PlayStation Store. Different users may see varied prices for the same game. This dynamic pricing could offer personalized discounts. The experiment involves many ...

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A site called PSprices has been tracking prices on Sony’s digital game store and noticed something unusual: some games were being offered at different prices to different users. What’s more, those ...

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PSprices reports that Sony has been testing dynamic pricing - down to individuals - on the PlayStation Store as part of an ...