Sony is seemingly testing dynamic A/B pricing on the PlayStation Store.

Sony is reportedly testing dynamic pricing on the PlayStation Store. As first reported by PSprices, Sony is allegedly running an A/B testing system that shows different prices to different users as ...

A/B-testing should help you get better results—not waste your budget. But without structure or a clear hypothesis, it often becomes a series of tests of random changes. The key is to focus on the ...

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It appears that Sony has been quietly testing a new dynamic pricing model for games sold on the PlayStation Store.

Sony is testing new pricing on its PlayStation Store. Different users may see varied prices for the same game. This dynamic pricing could offer personalized discounts. The experiment involves many ...

After months of winter testing, we named the On Running Performance Winter Tight the best all-around men’s running tight for its ultra-comfortable, buttery smooth, stretchy fabric, supportive fit, and ...

A site called PSprices has been tracking prices on Sony’s digital game store and noticed something unusual: some games were being offered at different prices to different users. What’s more, those ...