BNP Paribas said Anthropic had the most significant increase in visits and users after its Super Bowl ad, beating out other AI companies. Anthropic, OpenAI, Meta and Google Gemini all aired Super Bowl ...

The UK government’s Department for Science, Innovation and Technology (DSIT) has completed what it calls the “discovery phase” of its bid to create a National Data Library (NDL). The NDL was trumpeted ...

OpenAI is pitching premium-priced ads in ChatGPT — with far less data than advertisers are used to getting. What’s happening. According to a report, OpenAI is pricing ChatGPT ads at roughly $60 per ...

Bangkok – May 17, 2024 – The latest Nielsen ad spend data for Thailand shows that advertising investments by marketers rose 4% in January to April 2024, compared to the same period a year ago. This ...

OpenAI plans to start testing ads inside ChatGPT in the coming weeks, marking a significant shift for one of the world’s most widely used AI products. The company announced Friday that initial ad ...

The Google Ads API will no longer accept new adopters of session attributes or IP address data in conversion imports starting Feb. 2nd. Developers who already use these fields can continue for now, ...

Meta altered how scam advertisements appear inside its public ad transparency tools to reduce regulatory scrutiny, according to internal company documents, revealing how platform design choices can ...

Uber will begin offering customer data to marketers through a new insights platform called Uber Intelligence. The data will technically be anonymous, via the use of a platform called LiveRamp. This ...

Back around 2015 through early 2018, telcos were very excited about ad tech. They spent billions of dollars betting that they could monetize their rich subscriber data and compete with the walled ...

Google updated Publisher Tag Ads Library to improve INP scores. New adYield Config option gives publishers more control over ad loading. Update may impact INP scores, affecting search rankings and ...

Inside Bayer’s ad tech and data strategy to find new customers and prepare for agentic AI Bayer said its programmatic algorithm was responsible for a 6% sales lift in Claritin among new customers.

Sonic’s new “Coke Your Way” campaign features Benny Blanco, Machine Gun Kelly and Jessie Murph to highlight drink customizations. This new portfolio school aims to fill a widening gap in training ...