You’ve seen the shoe, and you know the Swoosh — but chances are you don’t know much about the history of the Nike logo, let alone that a woman was behind the iconic design. The memorable emblem was ...

A logo can make people fall in love with a brand, make a company stand out from its competition, and make a company rich–in more ways than one, it turns out. According to the Paradise Papers–a trove ...

Did you know that the woman who designed Nike's Swoosh logo only charged the company $35 for her work? Carolyn Davidson, the mind behind the now-ubiquitous mark, ended up designing it after a chance ...

Without a doubt, the Swoosh logo is one of the most recognizable logos of all time. The Swoosh has helped energize iconic Nike styles for decades, going as far back as 1972 when the Blazer and Bruin ...

pioneers caught their first glimpse of the black, curvy checkmark, the graphic designer waited patiently for a reaction. Nothing. Then, what else you got? Carolyn Davidson, pushing back disappointment ...

You're about to launch your company and spend a pretty penny on logo design. You want shoppers to perceive your brand as young, trendy, and cool. "But what kind of logo design goes along well with ...

I love a good logo design quiz, but I don't think I've ever come across one as challenging as this. Over on Reddit, users are scratching their heads trying to identify the brands behind 16 swoosh ...