If your business caters to Gen Z (those born around 1997 to 2012), know that this generation has reinvented marketing touchpoints by prioritizing community connections. Instead of gearing toward ...

In his book, “The Tipping Point,” Malcolm Gladwell says “Look at the world around you, it might seem like an immovable, implacable place, it is not. With the slightest push — in just the right place — ...

As technology continues to transform our world, the concept of marketing is constantly evolving as well. Gone are the days when a newspaper ad or a few TV and radio commercials were enough for a ...

Mobile technology is becoming a necessary component of the retail experience that helps consumers obtain news and information in real time. As a result, best-in-class retailers are deploying mobile ...

Customers have changed. With digital screens providing access to an ever-growing number of channels, people have a huge spectrum of new, intimate ways of connecting with brands. They can interact and ...

Explore marketing and advertising programs to connect with Retail TouchPoints' engaged community of retail decision makers.

“Consumers have more information about products and more products to choose from than ever before. They have more ways to shop… and they are bombarded with messages pitched through a growing number of ...

Jed is the chief marketing officer, responsible for Acxiom’s communications with its target audiences. Since joining Acxiom in 1996, Jed has held various leadership roles and has worked directly with ...