Google Try-On is a clunky mess ...

UK-based online retailer Asos has begun offering a hybrid virtual try-on feature to a select group of customers in the UK and US.

Google’s virtual try-on tool now allows shoppers to try on shoes, according to an Oct. 8 announcement. The new shoe try-on feature uses “state-of-the-art AI” to understand shapes and depths as well as ...

Pinterest is expanding its virtual makeup try-on capabilities with today’s launch of a new augmented reality feature that allows online shoppers to virtually try on new eyeshadow. Initially, Pinterest ...

Virtual try-on tech is taking the guesswork out of fit and offering more flexibility for customers. It may also be better for retailers' bottom lines because it can decrease return rates. Virtual ...

Throughout the pandemic, virtual try-on has offered a sweet sense of relief to fashion and beauty brands unable to demo their products offline. From seeing how a new pair of sunglasses might look on ...

Google has introduced a new AI powered virtual try-on (VTO) feature within its AI Mode shopping experience. For now limited to participants in its experimental Search Labs initiative, the tool enables ...