QUEENSBURY, N.Y. (NEWS10) — Whether you built with them as a child or collect the new releases as an adult, the majority of people have some form of memory surrounding Lego bricks. For Insane Bricks, ...

Instead of stepping on LEGOs, why don’t we step into them? Well, LEGO seems to have thought about it and the fan-favorite toy brand is releasing a shoe that you’ll either love or hate. » Crocs is ...

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits into the future of toys... Lego bricks have always been about creative ...

Lego fans of all ages are gearing up for the New Mexico Brick Convention, taking place on Saturday and Sunday, Jan. 17-18, at Expo New Mexico.The two-day event showcases creativity, featuring over 3 ...

LEGO recently announced a new system that might change the way we interact with LEGOs. the LEGO Smart Play System comes with SMART Tags and SMART minifigures that activate SMART bricks for responsive ...

LONDON: Play experts were dismayed this week when Lego launched Smart Bricks - blocks that play sound, light up and react to movement - at the Consumer Electronics Show (CES). Their worry: Kids won’t ...

In proof that everything good and pure must eventually change, LEGO has announced the roll-out of its all-new Smart Brick product. What next, a Wi-Fi-enabled Etch A Sketch?! The Smart Brick was ...

Parmy Olson is a Bloomberg Opinion columnist covering technology. A former reporter for the Wall Street Journal and Forbes, she is author of “Supremacy: AI, ChatGPT and the Race That Will Change the ...

So many possibilities when two bricks know one another’s exact relative position. So many possibilities when two bricks know one another’s exact relative position. is a senior editor and founding ...

One of the most unexpected announcements at CES 2026 is arguably the biggest change Lego has made to its bricks in decades. Adding a whole new dimension to creative play, Lego’s so-called Smart Bricks ...

Lego's newly announced Smart Brick is proving polarizing among its fanbase. It's Lego's latest exploration into bringing technology into its traditionally analog toy sets. Adult Lego fans told ...

The LEGO Group has introduced LEGO SMART Play, an innovative new platform powered by LEGO's SMART Brick. This new technology includes 20 patented features and a custom chip smaller than a ...