Why do people often stick with familiar brands and choices, even when better options might exist? A new study co-authored by an Illinois Institute of Technology (Illinois Tech) researcher explores the ...

A new study co-authored by an Illinois Institute of Technology (Illinois Tech) researcher explores the decision-making ...

The brothers Clemens and August established C&A, one of the world's largest apparel retail chains, in Holland in 1841. The union of the first letters of their names resulted in the brand name of C&A.

Without defined goals and measurable outcomes, activity can become scattered. A structured plan connects strategy to ...

Digital commerce is transforming the global watch market. Explore how online platforms, design trends, and consumer behavior are reshaping the modern watch industry.

We have more data than ever. We know more about what our consumers are doing. Yet, somewhere between the dashboard ...

This post was written by Elizabeth Berry, BSc, and Patricia Lockwood, Ph.D. Adolescence is a time of rapid change, biologically, emotionally, and socially. While most young people are able to navigate ...

In a world where brands are always looking for more attention, the true differentiator is not longer about visibility, but ...

The Consumer Behavior Lab is run by Dr. Rebecca Chae and Dr. Rafay Siddiqui in the Marketing Department. There are a number of ongoing projects related to time perception, goals and motivation, the ...

AI is beginning to influence purchasing decisions among Australian shoppers, prompting marketers to adjust strategies for reaching consumers.

“The Money Signal: From Main Street to Wall Street” is designed for business leaders, decision makers, market participants, and intellectually curious audiences seeking a clearer view of how Main ...

There’s a wealth of customer knowledge sitting right in front of retailers, but most just don’t see it. Brands are investing millions to build out their data infrastructure. Tracking every click, ...