The new Unity AI upgrade is an attempt to 'democratize' game development for non-programmers while improving productivity for all users, and it is expected that AI-enabled development tools will ...

Attention, gamers: if you thought new titles on top of the endless cavalcade of sequels and remakes were derivative now, wait till you hear about what the game engine maker Unity has got in store.

Game engine maker Unity is, like most other tech companies, fully embracing generative AI technology in its products (making the already bloated engine even more slow and annoying to use). Still ...

Unity AI will soon be able to create complete video games via natural language prompts. This is promised by Unity CEO Matthew Bromberg, according to the industry magazine Game Developer in an ...

Developers from across the industry weigh in on the positives and negatives of using AI to create video game code ...

Unity is taking a bold step in the push for AI-powered game creation. During a recent earnings call, CEO Matthew Bromberg announced that an upgraded Unity AI will enter beta at the Game Developers ...

Track your investments for FREE with Simply Wall St, the portfolio command center trusted by over 7 million individual investors worldwide. Unity Software (NYSE:U) has reshaped its board, adding ...

Unity CEO Matthew Bromberg has touted generative AI advances to its game engine that'll soon enable users to "prompt full casual games into existence" just by using natural language. While generative ...

IT之家 2 月 17 日消息，据 Game Developer 报道，引擎开发商 Unity 毫不掩饰地大力投入生成式 AI 工具，据称此举旨在帮助用户提升作品曝光度、创造广告收入并加速产品创新。但这项技术也曾让 Unity 至少在公开场合陷入过尴尬境地。 即便如此，Unity 依然坚定投入这 ...

Making a video game usually means learning to code, working with complex game engines, and spending hours piecing everything together. That is true even for simple casual games. Many aspiring ...

The stock market is reaching record highs, but since it’s being pushed there by AI-focused tech companies, there are plenty of comparisons to the dot-com bubble of late 1990s and early 2000s, when the ...

Unity shares fell to $18.36 each at closing on February 17th, 2026. This marked a 59% decline since the start of the year. Shares took a hit after Google released Project Genie in the US. As they ...