Fujifilm just released its newest digital camera, which just so happens to be one of its smallest to date. The new Fujifilm X Half pays homage to half-frame film cameras of years’ past with a ...

Fujifilm has released its first sub-$1,000 camera in a long while and resurrected the 11-year old "M" branding with the $799 X-M5. With that price, it's primarily aimed at photographers on a budget or ...

The Fujifilm X-T30 III maintains all the same attractions as its predecessors, while bringing some welcome updates and improvements. It’s small, enjoyable to use, and delivers excellent image quality.

After months of rumors, Fujifilm has finally, officially announced the X Half, a very compact camera designed to mimic half-frame film cameras and early 2000s point-and-shoots. It takes vertical ...

The X-T50 is a new addition to the X series lineup, not a replacement for an existing model. Even so, it's likely to draw comparisons with the $899.95 X-T30 II, a lower-cost entry that's similar in ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. There are a few things that make any party a hit: a ...

Fujifilm has just announced its latest mirrorless camera, the Fujifilm X-M5. It’s smaller than you might expect for a camera that has interchangeable lenses, and it has new features. I’ve tried it, ...

You can't say Fujifilm is boring. It stuck to APS-C sensors instead of going full-frame like everyone else, while releasing cool and weird models like the X100 VI. That strategy has been refreshing in ...

The best Fujifilm cameras are some of the most stylish you can buy right now – but don’t worry, it’s not a case of all style, no substance. Fujifilm has quietly built up one of the most enjoyable and ...

If you’re looking to get a professional-quality camera at an excellent deal, Target is hosting a huge sale on Fujifilm pro cameras. We’ve locked in a great deal on a bundle that gets you started in ...

For years, Japan’s Fujifilm pivoted away from its legacy camera business to focus on healthcare. But thanks in large part to the TikTok crowd, its retro-themed X100 digital cameras are now a roaring ...