The future is now, as once unthinkable virtual production becomes de rigueur for cinematic and branded storytelling LED volumes — powered by Unreal or Unity game engines — and AI-assisted workflows ...
Over the last five years, virtual production has rapidly evolved from a bold experiment into a credible, scalable part of modern storytelling. But as we move through 2025, we’re hitting a pivotal ...
Dimension has announced the launch of Vectored Imaging Volume (ViV), a robotics-powered virtual production system that aims to make it easier to capture “impossible” shots. ViV has been developed by ...
If you’ve attended a professional show or musical recently, chances are you’ve seen virtual set design in action. This approach to stage production has gained so much traction it’s now a staple in the ...
During an embargoed press conference held by Sony Electronics ahead of InfoComm 2025, Rich Ventura, vice president of Professional Display Solutions, and Jason Metcalfe, business manager of Crystal ...
Virtual production is transforming the way film, television, and advertising projects are made. It combines physical sets with digital environments in real time, letting creative teams see and capture ...
Full public release of the mobile application allows content creators to use smartphones to produce immersive creative content with virtual production ...
German broadcaster SWR has launched its Virtual Production innovation project with a three-month trial run to explore the possibilities of virtual studio production. Virtual worlds are created on a ...
Surging college commitments to bankrolling students’ hands-on experience with virtual production in film and TV degree programs are rapidly closing the knowledge gap that has been a significant drag ...
Mediapro has launched a new virtual production studio in Montevideo, Uruguay. The new facility joins the group’s existing studios in Barcelona, Miami, New York, Buenos Aires and Lisbon. The 700-square ...
When Sunny Vohra acquired Twickenham Film Studios in 2012, he inherited more than just soundstages and post-production facilities. He became the custodian of a 113-year-old institution where cinema ...
The UK is not currently short of virtual production facilities. Samsung's partnership with Twickenham Film Studios created one of the largest permanent LED stages in the UK, measuring 24 x 4.5m.