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Gap Inc. on Tuesday unveiled a loyalty program that brings not only simplicity and a new identity, but also opportunities for meaningful connections to its customers. The update, “Encore,” applies to ...

Loyalty programs direct traveler behaviors, but they’re also increasingly “gamified” by travelers to maximize the benefits of the programs, according to a new three-part research series by our sister ...

SMBs have the same intelligence needs as enterprises. They need clarity, speed, and confidence in their data. The Voyager program and Mission Control Network allows ...

Loyalty programs remain deeply embedded in how travelers plan, book and experience travel, but a new 3-part research series from Phocuswright shows that heavy participation does not necessarily ...

Gen Z isn't just signing up for restaurant loyalty programs. They're raising the bar for how those programs have to work. By 2024, nearly half of all new loyalty program signups came from Gen Z as the ...