Late last year, Jeep CEO Bob Broderdorf said that the brand didn’t want to “hold engines hostage” by paywalling them behind expensive packages. And when he said “engines,” he meant fun engines—V8s, in ...

Forbes contributors publish independent expert analyses and insights. I’m the founder of the No. 1 automotive site for women. When Jeep introduced the Recon, its newest and possibly most innovative ...

The Jeep Wrangler Sport S is reportedly priced $1,350 lower than last year, while several options have become more accessible. Jeep Wrangler sales rose 11% in 2025; Ford Bronco narrowed the sales gap.

Jeep's corporate owners have changed so often that it's a wonder it has maintained a strong identity as a purveyor of go-anywhere 4x4s and pickups. Even in eras when automotive badge engineering often ...

Jeep recently launched an advertising campaign leveraging artificial intelligence-generated imagery. The marketing tactic stands to save companies time and money. Experts compared ethical concerns ...

Jeep officially announced the Recon, a fully electric off-road vehicle, will go on sale in 2026. The Recon, Jeep claims, is the first all-electric trail-rated SUV. The Recon will cost $65,000, plus a ...

Jeep's new all-electric SUV will start at $65,000, the American SUV brand announced Tuesday. The 2026 Jeep Recon has been years in the making, as the idea of an EV inspired by the brand's iconic ...

Like most automakers, Jeep is navigating a bumpy trail of changing economic considerations, consumer preferences, and electrification strategies. In the midst of all that, the legendary American brand ...

Jeep is taking another swing at zero emissions adventure with the 2026 Recon, the first fully electric, Trail Rated Jeep, one that packs sports car-level acceleration, and promises real off-road ...

The Jeep Recon, an all-electric SUV with an estimated 250 miles of range, is here, and I couldn’t be more surprised. Here’s why. Three years ago, Jeep unveiled how it was reshaping its portfolio with ...

Jeep's second EV on our shores is more rugged, more capable... and more powerful?! Jeep on Tuesday debuted the 2026 Recon, what it is calling the first Trail Rated all-electric model. As the rugged ...