New QR-based customer loyalty program for B2C helps independent restaurants compete with large chains by turning ...

Starbucks’ recent overhaul of its loyalty program marks a significant shift for what has long been considered the benchmark ...

Even though we keep hearing whispers that “the loyalty program is dead,” there were plenty of rewards revamps, launches, pilots, and updates for both national and regional restaurant chains in 2025.

Looking to save when you dine out at your favorite chain restaurants? Here’s a great place to start: Join the loyalty program! Many of these free memberships give you a chance to snag exclusive deals ...

They expect more now: More value, more simplicity, more convenience, more excitement. They want loyalty programs to actually elevate their day-to-day lives and help them save while also being fun, ...

Loyalty marketing experts continue to debate how to fix loyalty programs they quietly acknowledge are underperforming. If a brand cannot prove its loyalty program has a meaningful, profitable impact, ...

Signing up for grocery store loyalty programs seem like a smart way to save, but there's more happening behind the scenes than shoppers realize.

IHG’s strategy recognizes that flexibility doesn’t mean dilution. Partnerships with airlines, OpenTable, Rakuten in Japan, and experiential platforms like sports and cultural events add texture to the ...

Special perks are not enough anymore, especially for a brand attempting to regain a place in the cultural conversation.