From hardware commitments to cloud expansion, Xbox is walking a fine line between reaching new audiences and reassuring ...

Microsoft's divisive 'This is an Xbox' marketing campaign was disliked by many employees, a new report has claimed.

Microsoft Gaming has a new CEO, with Asha Sharma taking over for Phil Spencer as the top boss for the company's gaming team. The founder of Xbox, Seamus Blackley, has now weighed in with his thoughts ...

For Seamus Blackley, who oversaw the creation of the Xbox console and brand in the late '90s and early '00s, the Xbox leadership shakeup has put the writing on the wall. Microsoft CEO Satya Nadella is ...

Xbox’s GDC presence highlights Play Anywhere, PC onboarding, and cross device continuity, offering fresh insight into where the platform could be heading next. When you purchase through links on our ...

Sharma addresses speculation head on, framing the “return” as a cultural reset rooted in surprise, experimentation, and a renewed commitment to console players and hardware. When you purchase through ...

One of the video game sector’s biggest players is undergoing a management transition. Phil Spencer, who joined Microsoft as an intern in 1988 and has led its Xbox video game unit since 2014, is ...

The delay of the next Xbox has impacted Microsoft's plans for Call Of Duty according to an insider, as it considers making Zombies a standalone title.

Dominik Bošnjak is a freelance writer from Croatia. He has been writing about games for as long as he can remember and began doing so professionally in 2010 because an opportunity presented itself ...

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Asha Sharma also says she has a soft spot for Halo and Valheim When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.