Deep Dive: Vertical Range, Range and Efficiency: Which Motor System Gets the Most Out of ...

How far will an eMTB take you on a single charge? In our deep dive, we analyse the maximum range, efficiency and energy consumption of modern eMTB motors.

Building a Brand – Following Aventon’s European Market Launch

The European bike market is in flux. New players are pushing forcefully into the segment, while established names are disappearing at a pace we have never seen before. Right in the middle of it all, a ...

Building a Brand – Wir begleiten Aventon beim Marktstart in Europa

Aventon startet in Europa: E-Bike-Gigant aus USA setzt auf eigenes Motorsystem, neue Modelle und starke Netzwerkstrategie.

Ecoism Instead of Extremism – Why We Misunderstand eMTBs

Why we often buy the wrong eMTB, actually favouring Eco mode over extreme adventures. So what do riders truly need and how could smarter bikes provide it?

Ecoísmo en Lugar de Extremismo: Por Qué Malinterpretamos las eMTBs

Why we often buy the wrong eMTB, actually favouring Eco mode over extreme adventures. So what do riders truly need and how could smarter bikes provide it?
E-MOUNTAINBIKE Magazine

Ecoismus statt Extremismus – Warum wir E-MTBs falsch verstehen

Es gibt eine stille Wahrheit, die wir uns ungern eingestehen: Wir fahren nicht so, wie wir glauben, zu fahren. Unsere E-MTBs erzählen von Ambitionen, Sehnsüchten und manchmal sogar kleinen Heldentaten ...