Brands are putting real investment into gaming integrations in virtual worlds, going deeper than a single campaign.

Great Clips’ recent promotion featuring Kirk Cousins and Jesse Palmer drove an 11.6% increase in sales. The salon’s new VP of ...

How an AI-generated Bigfoot named Yeti Boo went viral and evolved into a brand-backed AI content studio blending humor and ...

AI has the power to operationalize and scale weaknesses within marketing organizations. If marketing leaders want to plan ...

The Knot Chief Marketing Officer Jenny Lewis shares goals for the ChatGPT ads pilot, how the brand plans to target consumers and how the company first got involved.

A look at Oura's wearable story at the Olympics and how it’s approaching segmentation across various global markets.

CMO Council ...

NBA superstar Kevin Durant was declared CeraVe’s “New Face of Legs” this week, the culmination of a guerrilla-style marketing campaign designed to leave the ball player’s gams sufficiently moisturized ...

The fact that the percentage of marketing teams using AI soared during the past year isn’t surprising. What may be surprising, however, is that the percentage able to prove ROI declined during that ...

The chief marketing officers from apparel brand True Religion, personalized greeting card brand Shutterfly and sparkling water brand Rambler agree: Taglines have an important place in marketing. A ...

Land O’Lakes, a multi-billion-dollar cooperative of farmers, sponsors a stock image collection and launches a toolkit for the entertainment industry to help portray rural America as a vibrant ...