After a consumer survey, supplement brand Thorne launches a new marketing campaign that focuses on the brand’s ...

Roughly a decade after discontinuing its first mobile app, beauty brand Clarin has decided the time is right to try again. Following a successful UK pilot launched in October 2024, Clarins introduced ...

Brands are putting real investment into gaming integrations in virtual worlds, going deeper than a single campaign.

How an AI-generated Bigfoot named Yeti Boo went viral and evolved into a brand-backed AI content studio blending humor and ...

AI has the power to operationalize and scale weaknesses within marketing organizations. If marketing leaders want to plan ...

The Knot Chief Marketing Officer Jenny Lewis shares goals for the ChatGPT ads pilot, how the brand plans to target consumers and how the company first got involved.

CMO Council ...

How General Motors is making progress with its first-party data strategy. Cadillac’s Brand Partnerships and Experiences Lead discusses the concept, messaging and strategic goals behind The ELECTRIQ ...

The company’s Valentine’s Day campaign encouraged single people to celebrate the annual holiday of love looking for cats, not dates.

Great Clips’ recent promotion featuring Kirk Cousins and Jesse Palmer drove an 11.6% increase in sales. The salon’s new VP of marketing shares the highlights and strategy behind the campaign.

We spoke with L’Oréal’s Chief Creative Officer Adam Kornblum about CeraVe’s viral skincare campaign featuring NBA superstar Kevin Durant — and his legs.