After a consumer survey, supplement brand Thorne launches a new marketing campaign that focuses on the brand’s ...

Roughly a decade after discontinuing its first mobile app, beauty brand Clarin has decided the time is right to try again. Following a successful UK pilot launched in October 2024, Clarins introduced ...

Brands are putting real investment into gaming integrations in virtual worlds, going deeper than a single campaign.

How an AI-generated Bigfoot named Yeti Boo went viral and evolved into a brand-backed AI content studio blending humor and ...

Great Clips’ recent promotion featuring Kirk Cousins and Jesse Palmer drove an 11.6% increase in sales. The salon’s new VP of marketing shares the highlights and strategy behind the campaign.

More than 400 communication professionals gathered in New York City on Tuesday, October 7 for the coveted PRNEWS Platinum Awards Gala, celebrating the people, teams, and campaigns that define ...

AI has the power to operationalize and scale weaknesses within marketing organizations. If marketing leaders want to plan ...

The Knot Chief Marketing Officer Jenny Lewis shares goals for the ChatGPT ads pilot, how the brand plans to target consumers and how the company first got involved.

A look at Oura's wearable story at the Olympics and how it’s approaching segmentation across various global markets.

Chief Marketer's coveted Agencies of the Year list is the ultimate leaderboard of marketing agency partners.

The Knot Chief Marketing Officer Jenny Lewis shares goals for the ChatGPT ads pilot, how the brand plans to target consumers and how the company first got involved. Great Clips’ recent promotion ...

Welcome to the inaugural IGNITE Awards—the only program celebrating innovation and excellence across the full spectrum of modern marketing. From groundbreaking experiential activations and ...