MiQ Sigma has been designed to bring greater clarity and consistency to multi-platform activations, particularly for campaigns with high operational complexity, the company said ...

Shveta Singh, marketing consultant & writer, writes on marketing’s ‘quiet shift’ from B2C to B2A (business to algorithm), and the question: who is really building the brand today?

Speaking at Pitch CMO Summit 2026, Lakshmi Narayanan B, CMO at CEAT said while AI can generate content quickly, differentiation will come from insights rooted in real human behaviour ...