The event is full, but the museum has promised to stream it on YouTube Wednesday at 10 p.m. Eastern, 7 p.m. Pacific.

"Given Apple's historically very premium pricing, launching such an affordable product is certainly a shock to the entire market." — Asus CFO Nick Wu ...

"If you thought heroin was expensive, just wait until you get hooked on Apple." — Sam Taylor ...

Soundbites that caught my eye. More suggestions welcome.

"Apple didn’t miss the AI revolution. It just bet that the winners won’t be the ones who build the infrastructure. They’ll be the ones who own the customer and no one on Earth owns [better] customers ...