Visit Sweden’s island giveaway highlights a growing appetite for quiet travel. Visit Sweden chief executive Susanne Andersson spoke with The Drum about the thinking behind it.

Guinness is now in its second season as the official beer and official non-alcoholic beer of the Premier League. During its first season the brand activated the partnership in more than 80 countries ...

Danilo Boer has been named the third most-awarded chief creative officer in the world, according to this year’s World Creative Rankings. “It’s so disappointing,” he laughs at not being at the top. “I ...

With pressure mounting, there are positive signs that CMOs are taking their AI strategies to the next level – identifying clear-cut goals and high-impact use cases, looking to agencies to support ...

The work comes from two McCann shops, New York and New Zealand.

Georgina Cunningham leads Amazon performance marketing at The Estée Lauder Companies, shaping full funnel media strategy, ...

We’re moving from campaigns you watch to campaigns you join,” explained Cyntia Leo, the brand’s head of brand marketing.

While missiles dominate the news cycle, the companies that build many of those systems appear almost entirely absent from the ...

Bloom & Wild CMO Charlotte Langley. You’ve worked at L’Oreal, you’re a Marketing Academy scholar, and since 2021 you’ve risen through Bloom & Wild to chief marketing offic ...

For more than 50 years, a former parcel warehouse in Paddington helped produce some of Britain’s most iconic advertising. As Adam&Eve\TBWA moves elsewhere in London under its new owner Omnicom, Paul ...

“No other sporting event has such a diverse set of viewing platforms across such a compact timeframe,” says Nada Bradbury, chief executive of advertising asset registry AD-ID. “Consumers are in ...

Axa Insurance has partnered with Publicis Groupe Belgium to launch ‘Escape Bullying,’ an immersive escape game designed to help young people, parents and teachers recognize and respond to school ...