New research from Adgile, based on data from Australia’s largest TV advertisers, finds that the "frequency of one" is a misleading efficiency theory that only appears effective because it relies on ...

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There is little or no consistency to how popular AI models rank product or brand recommendations and the rankings can vary wildly with each new prompt, but there is more consistency to brand ...

Netflix’s ad tier has evolved to become a primary engine for platform growth, and the company is on track to win nearly 10% of global CTV ad spend in 2027 – an insight fromWARC Media’s new report ...

Contains the film creative 'Slow Dance' for Heinz Ketchup by the agency Leo Burnett in the US.

As generative AI transforms how creative work is produced, traditional measurement approaches, especially those focused solely on pretesting, are increasingly misaligned with how AI-driven creative ...

WARC content grouped around key marketing topics, product categories and regions, countries or territories.

Benchmarking the best PR work from across the globe.

This year’s batch of Super Bowl ads was a two-track story: there weremore five-star ads than ever, indicating strong long-term growth potential, yet theaverage ad score dropped from 3.0 to 2.7 stars, ...

Our team of experts from WARC, System 1 and LIONS review this year's Super Bowl ads and what they tell us about advertising in 2026. Our team of experts from WARC, System 1 and LIONS review this ...

CPG company Colgate-Palmolive’s 2030 strategy involves “de-siloing” the organisation to create a single commercial entity that manages brick-and-mortar, e-commerce, and indirect trade holistically and ...

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