AI has a tendency to generate false information in response to queries and present it as fact – which is a bad thing, right? Not always, according to Springboards, a self-described “creative AI tool” ...
One of Australia’s hottest AI startups, Springboards, has issued a warning to marketers: relying on AI tools throughout the creative process is a race to ‘average’ and ineffective advertising.
Taking inspiration from an existing ad to create a new one. Springboards, a creative tool built to inspire creativity in advertising, has released a new piece of AI-created work that puts the ...