Getting the most out of A/B and other controlled tests by Ron Kohavi and Stefan Thomke In 2012 a Microsoft employee working on Bing had an idea about changing the way the search engine displayed ad ...

MUMBAI: If advertising once fought for eyeballs, it is now fighting for milliseconds, metrics and mindshare often all at once. At Panel Discussion 5 on Reimagining Advertising in a Converged Media ...