The Pokemon Go phenomenon has brought attention to location-aware apps, but in China, such intelligence is still largely underused by marketers. Pokemon Go debuted in Japan three days ago with ...

Update: Inc. 500 has removed one of the top five companies from the list, bumping DataXu to number five. The 2013 Inc. 500|5000, an annual list of the fastest growing private companies in the United ...

At AdTech Connect’s latest event, the goal was to lift the lid on the journeys of ad tech companies. The discussions focused on how ad tech start ups actually raise the funding they need to begin, and ...

AppLovin (APP) is quietly building an ad behemoth that could step on Amazon's (AMZN) turf. Once primarily known as a mobile game publisher, AppLovin has transitioned into a pure-play software and ...

Terrifier outfit Cineverse has acquired advertising technology company IndiCue, accelerating its evolution into a streaming infrastructure company. It’s paying $22 million in cash with another $18 ...

Moloco, an advertising technology company, is considering an initial public offering, according to people familiar with the matter, adding to a flurry of potential listings. The California-based firm ...

Dariia Kutsopal, COO of Aceex, looks at the biggest current challenges for ad tech companies, from privacy regulations to signal loss and measurement. She expands on ...

Although few consumers have heard of them, ad tech firms have been operating behind the scenes for the past decade or more, creating innovative processes such as programmatic advertising (automated ad ...

What type of leadership and attitude do we need to innovate in digital advertising and ad tech? We work in a highly polarized industry where our methods of tackling fraud and providing transparency ...