We look at ad tech’s first open standard for agentic AI. How does it work, and what should advertisers be doing now? Last week, a number of ad tech industry members came together to launch the Ad ...

At AdTech Connect’s latest event, the goal was to lift the lid on the journeys of ad tech companies. The discussions focused on how ad tech start ups actually raise the funding they need to begin, and ...

AppLovin (APP) is quietly building an ad behemoth that could step on Amazon's (AMZN) turf. Once primarily known as a mobile game publisher, AppLovin has transitioned into a pure-play software and ...

Terrifier outfit Cineverse has acquired advertising technology company IndiCue, accelerating its evolution into a streaming infrastructure company. It’s paying $22 million in cash with another $18 ...

A judge queried lawyers about whether a breakup made sense during closing arguments on how to fix the tech giant’s dominance in online advertising. Judge Brinkema’s decision could restructure Google’s ...

Moloco, an advertising technology company, is considering an initial public offering, according to people familiar with the matter, adding to a flurry of potential listings. The California-based firm ...

SAN FRANCISCO, Nov. 10, 2025 (GLOBE NEWSWIRE) -- Life360 (LIF) (Nasdaq: LIF; ASX: 360), the leading family connection and safety company, today announced that it has entered into a definitive ...

Two years ago, it was so quiet on the M&A front that you could almost hear the tumbleweeds rolling through the conference rooms. But, over the past two years, the ad tech deal machine began whirring ...

What type of leadership and attitude do we need to innovate in digital advertising and ad tech? We work in a highly polarized industry where our methods of tackling fraud and providing transparency ...