One year after Google’s bombshell cookie announcement in January 2020, and the pursuit of solutions that target consumers in an effective, privacy-conscious (and compliant) manner is well underway.

Comcast Advertising, Cox Media and Spectrum Reach Share Collective Insights on Enabling and Utilizing Addressable TV Campaigns to Help Advertisers, Programmers and Other Distributors Accelerate ...

Viant Technology (NASDAQ:DSP) reported record fourth-quarter and full-year 2025 results, with management highlighting ...

PHILADELPHIA, April 27, 2021 /PRNewswire/ — Piano, a global customer experience and subscription platform, today announced new addressability partnerships with ID5, InfoSum, LiveRamp and Usercentrics ...

We live in interesting times. Between a slew of evolving regulatory changes, Google’s back-and-forth stance (and ultimately unsurprising decision) on third-party cookie deprecation and ongoing signal ...

In association with Index Exchange. On the eve of ATS Madrid 2022, Mario Torija, managing director Spain, Index Exchange, outlines how rebuilding consumer trust and industry-wide collaboration can ...

With additional browser- and device-based identifier restrictions dropping almost every other month, publishers are getting pitched a dozen addressability solutions every week – and we’re already ...

Covid-19 and the ensuing economic upheaval has had an astounding impact on consumer behavior. Now, with the vaccine rollout underway and a light at the end of the tunnel, the question for CPG ...

NO-HEADQUARTERS/REDWOOD CITY, Calif., July 30, 2024 (GLOBE NEWSWIRE) -- PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has published a new ...

NO-HEADQUARTERS/REDWOOD CITY, Calif., July 30, 2024 (GLOBE NEWSWIRE) -- PubMatic (PUBM), an independent technology company delivering digital advertising’s supply chain of the future, has published a ...