Matching ads to programming context and audience interests is theoretically what CTV and OTT can do better than traditional linear television, but it requires gathering data and leveraging it ...

As the connected commerce economy surpasses $112 billion, most marketers say out of home (OOH) plays a core role in their commerce strategies, ...

It’s not more than a parlour game, perhaps, to speculate about history’s most crucial inventions. One invention often makes ...

Viant Technology (NASDAQ:DSP) reported record fourth-quarter and full-year 2025 results, with management highlighting ...

Media Cartographer Evan Shapīro Will Lead Three-Tiered Foundation for Addressable Advertising Curriculum Designed for ...

The retail media industry has made significant progress on in-store measurement over the past year, but the conversation remains anchored to outdated assumptions. Test-and-control store measurement is ...

Viant Technology (DSP) shares soared 5.8% in the last trading session to close at $10.72. The move was backed by solid volume with far more shares changing hands than in a normal session. This ...

Teads Holding Co. (Nasdaq: TEAD) (“Teads” or the “Company”) announced ...

The new segments, which draw on Nielsen’s consumer insights solutions arm, Scarborough, cover many of today’s key advertising categories, such as automotive, retail, lifestyle, political and even ...

Teads Holding Co. (NASDAQ: TEAD), announced today that the company will release its fourth quarter and full year 2025 results before the market opens on Thursday, March 5, 2026, followed by a ...

Covatic has announced the launch of Covatic Sense, a privacy-first solution that fundamentally transforms the connected TV (CTV) value proposition by delivering true person-level targeting and ...

NEW YORK, Dec. 11, 2025 /PRNewswire/ -- TripleLift, the leading Creative SSP, is celebrating a milestone year defined by global expansion, accelerated product innovation and partnership momentum ...