With the deprecation of third-party cookies and Apple’s new stipulations, which require publishers to obtain consent from users to track them through its Identifier for Advertisers (IDFA), we’re at a ...

One year after Google’s bombshell cookie announcement in January 2020, and the pursuit of solutions that target consumers in an effective, privacy-conscious (and compliant) manner is well underway.

Criteo has been preparing for cookie deprecation since 2017, when Safari first eliminated them, and we have been an early collaborator and tester with Google on the ...

The third-party cookie isn’t long for this world... in less than a year, Google Chrome will have phased them out. ID on mobile app isn’t faring much better. Few in the industry were surprised when, in ...

Comcast Advertising, Cox Media and Spectrum Reach Share Collective Insights on Enabling and Utilizing Addressable TV Campaigns to Help Advertisers, Programmers and Other Distributors Accelerate ...

NO-HEADQUARTERS/REDWOOD CITY, Calif., July 30, 2024 (GLOBE NEWSWIRE) -- PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has published a new ...

CANNES, France--(BUSINESS WIRE)--Today, Comcast Advertising, the advertising arm of Comcast Cable, a division of Comcast Corporation (Nasdaq: CMCSA), announced the launch of a new initiative called On ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Carla Holtze, CEO and co-founder at ...

NEW YORK, April 22, 2025 /PRNewswire/ -- Lockr, by Viant, today announced a major expansion of its audience integration management platform—giving publishers a single point of access to the leading ...

InMobi unveiled its Addressability Gradient, a platform designed to support marketers throughout the transition from identity-centric targeting to new solutions that have limited consumer identity ...

LiveRamp, the data collaboration platform, and Yahoo today announced an expanded partnership to scale addressability and enhance reach and interoperability within the advertising ecosystem. With this ...