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As brands increasingly rely on generative AI to crank out low-cost marketing visuals, Apple recently went in the opposite direction. Featured Video The tech giant revealed that its new Apple TV intro ...

Apple's new TV streaming intro ditches digital effects for a tangible studio shoot. Using real glass, physical lighting, and cameras, the company created a visually striking, in-camera bumper. This ...

Earlier this week, Apple revealed new branding that will appear at the start of Apple TV shows. The new title card features a colorful presentation of the Apple logo, and according to AdAge, the ...

The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports. Rather than using digital techniques, the new sequence was made by shooting large glass ...

Apple TV+ recently became just Apple TV and introduced a vibrant new logo and intro as part of the brand refresh. It turns out that colorful new intro to Apple TV content was created on camera using ...

Critical Role Campaign 4 has finally released its official intro—and it’s a little different than anything we’ve seen before. This time, Critical Role Campaign 4 has opted for a very vibes-forward ...

Apple dropped the "plus" from its streaming service's name in October, because the company typically uses the plus sign for free services with paid versions, such as iCloud+. Now, the company has ...

Finneas and Apple teamed up for the new Apple TV intro video that will start airing before TV shows and movies. The video arrives alongside Apple rebranding Apple TV+ to just ‘Apple TV.’ Though the ...

If brevity is the soul of a hit, Finneas may be about to have his biggest hit ever. Apple commissioned the multiple-Oscar/Grammy winner to write a theme so short that it’s not even being called a ...

Tehuan Harris is a news and features journalist at Collider, reporting and writing about all things music and reality TV (sometimes). She is a talented journalist and a natural storyteller who writes ...