Eager to find new sources of income beyond its popular online auction format, eBay Inc. launched a new service Thursday that encourages small- and medium-sized sellers to build Web stores that operate ...

Editor’s note: This article is excerpted from Make Big Profits on eBay. For a small, part-time eBay seller, an eBay store could behelpful, but it’s not necessary. But for someone who wants tobuild a ...