No marketing strategy is more effective than Marc Jacobs’ signature nomenclature. After the label named (and branded) its tote bag The Tote Bag, it enforced this naming practice to the rest of its ...
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The bucket bag was big in the 1970s, but now, many brands at various price points (including very high) are bringing it back. WSJ's Christina Binkley discusses the trend on Lunch Break. Photo: Getty.
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