Google’s new “Original Conversion Value” metric gives advertisers long-needed clarity by revealing the true, unadjusted revenue their campaigns generate. A new column called “Original Conversion Value ...

Conversion therapy ‒ the practice of attempting to alter someone's sexual orientation or gender identity through a variety of methods ‒ has long been debunked by scientists, doctors and survivors ...

The US Supreme Court heard a case Tuesday that will determine whether a Colorado law that prohibits licensed mental health professionals from providing conversion “therapy” to minors is constitutional ...

The Supreme Court’s decision in a case challenging Colorado’s ban on conversion therapy for minors would have implications for many states with similar laws. By Amy Harmon It was in 2012, three years ...

Scientific studies on conversion therapy show that it’s harmful and ineffective. All major medical and psychological associations oppose it. Every major medical and mental health organization opposes ...

Are all Google Ads conversions created equal? Let’s say a $500 sale and a $50 sale both land in your lap: do you treat them the same? If not, you need to test Maximize Conversion Value, one of the ...

IRA conversion to Roth from traditional accounts If you have a traditional IRA, converting it can be a straightforward process of contacting the financial institution holding the account and ...

Non-linear optical processes have been the focus of scientific research for many decades now; the mixing of optical fields in non-linear systems can allow the manipulation of light in a way that is ...

In the world of software engineering, code can take multiple forms from the time it's written by a programmer to the moment it is executed by a computer. What begins as high-level source code, written ...