Corey duBrowa spent much of his career advising some of the world’s most scrutinized leaders—from Marc Benioff at Salesforce to Sundar Pichai at Google. Now, as CEO of global communications firm ...

We have access to so much information these days that it can become totally overwhelming and often impossible to tell what is real and what is manufactured. Artificial Intelligence (AI) can make the ...

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups! The rankings were determined through an analysis of the consumer participation, media ...

Years ago, while chasing an office deal in Dallas, the chairman of a firm called to tell me he was hiring me for one simple reason: he felt like he knew who I was. That’s a profound thing to hear just ...

The Korean Business Research Institute has published this month’s brand reputation rankings for rising stars! The rankings were determined through an analysis of various rising stars’ media coverage, ...

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New research out this week sheds light on an opportunity for HR that, when overlooked, could turn into a crisis: “reputation return.” In a study of 66 publicly traded companies, global communications ...

Media Matters for America, a progressive watchdog organization known for monitoring and fact-checking conservative claims in U.S. media, has confirmed its departure from X amid a legal dispute with ...

Corporate reputation has emerged as a measurable financial asset, with a new study by global communications firm Burson estimating the value of the global “reputation economy” at $7.07 trillion.

Craig Buchholz, Burson U.S. CEO, says reputation now drives measurable returns. Their study finds strong brands earn ~4.78% extra annually, creating a $7T global “Reputation Economy,” while most firms ...

Study also warns that a company’s treatment of its employees in the age of AI is identified as a significant threat — and opportunity — to its financial value The research, “The Global Reputation ...