As much as we venerate rebels, free-thinkers, and marching to the beat of our own drum, in reality it’s much easier—and more common—for us to follow the crowd. Our natural tendency for conformity ...

A new study looks at the impact of group conformity on task performance in various environments and leverages insights from cultural evolution, social learning, and social psychology to experimentally ...

Conformity rules Even when people try to be different from each other, they may end up conforming with the majority around them, a new model suggests. Breaking the stranglehold of conformity only ...

A few decades ago, the model for a succeeding in business was built on a platform of employee conformity. Employees masked who they were, leaving their true selves at the office door, and went to ...